About Us
The Beautiful People LA(BPLA) was founded by “LA’s Most Eligible Bachelor” Jon Lee in 2007. The goal of the Beautiful People was simple; to create a new form of charity that appealed to the young and glamorous.
In other words, The Beautiful People aims to make giving back cool!
BPLA is a non profit, non-agenda based charity, that specializes in small, exclusive events. Some of BPLA’s favorite causes are the victims of Hurricane Katrina still living in the New Orleans Area, The National Breast Cancer Foundation, Aiding The Red Cross in Haiti, and Women’s Rights.
Over the last few years BPLA has gained a reputation for throwing some of the most amazing parties around the World. The events have become the talk of a plethora of cities including New York, Dallas and Miami. The exclusive invitation only events feature a ridiculous amount of beautiful women and successful eligible men (including a few celebrities we can’t mention here), open bar, entertainment, Surprise performances and much, much more have become a calling card of what Jon Lee likes to call New Charity.
When asked about New Charity, Lee had this to say “ New Charity is about showing that not only can everyone give back and make a difference, but that giving back is actually a cool thing to do. By glamorizing our parties and appealing to a younger more image-based group of people, we can reach people who have NEVER even thought about giving back. Thus by making it cool to give back, we can create positive peer pressure to convince everyone to think about how they can help others. That’s the driving idea behind New Charity and The Beautiful People LA. The same way that old media like Newpapers, have become less effective in the face of new media like twitter, Charitable foundations and the like have remained very much the realm of the old and wealthy. And while they do amazing work, they’re not reaching the young people. My generation is way more interested in what club is hot and where the good party is, than about how they can make a bigger impact in the world. BPLA aims to fix that by showing people that the BEST and most EXCLUSIVE parties are charity parties, and if you want to get in, you have to give back.”
It is BPLA’s goal to contribute at least 10 million dollars to various charities by 2015.
